WHAT AGE GROUPS ARE YOU MARKETING TO?

Research carried out last year by Ellis and colleagues suggests that companies who are hungry for success should ensure that children are exposed to their brands as soon as possible. The research found that participants in a survey were quicker to recognise brands that they had known from birth and remembered more about these brands than brands that they had become familiar with more recently. Interestingly, the research also found that people aged between 50 and 83 more readily remembered older brands (over current/newer brands) even when they no longer existed. This suggests that brands we become familiar with as children remain with us throughout adulthood.  What do other people think?